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Digital Marketing Manager - China

Berlin, Germany

Responsibilities

Responsibilities

  • Devise, plan and execute a (predominantly) digital marketing strategy for building TeamViewer’s brand, as well as driving the e-commerce business, through leveraging social media, email, display, SEO/SEM, online PR and omni-channel initiatives
  • Manage and own relationship with local agencies: jointly manage strategy creation, content planning/creation, and execution for the website and various marketing channels
  • Measure/monitor digital analytics regularly on e-commerce platform and owned marketing channels. Analyze KPIs to improve site and marketing campaigns to drive further performance
  • Manage budget to optimize return on marketing investments
  • Set up CRM activities and manage customer database growth with an emphasis on the development and analysis of customer lifetime value
  • Manage strategic relationships with digital marketing platforms such as Facebook and Twitter and work with the HQ based social team to maximum coverage.
  • Work closely with global e-commerce team to leverage resources and learn best practices
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Requirements

Requirements

  • A completed university degree in the field of business administration, business information technology or a similar subject
  • 3+ years experience in the areas of product and customer communication, e-commerce, marketing and sales automation,
  • CRM Experience with email marketing solutions and with agile processes (e.g.: Scrum or Kanban)
  • Excellent understanding of customer segmentation, cohort analysis and CLTV
  • Fluent in English and Chinese (Mandarin/Cantonese) 
  • Enthusiasm for new, innovative, and technical subjects along with an understanding of customer and market requirements, trends, and developments in the IT industry
  • Customer-oriented and innovative in the development of new concepts and ideas for B2B marketing
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What we offer

What we offer

  • Room for creative freedom and the opportunity to incorporate innovations and ideas
  • International business experience with partners and colleagues from around the world
  • Friendly work environment with social events, sponsored sports teams, birthday recognition, training and more
  • Attractive workplace with state-of-the-art equipment in spacious premises
  • Company benefits
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Manja Malzkorn

+49 7161 60692 630