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Digital Marketing Manager - Enterprise (m/f)

Göppingen/Karlsruhe, Germany

Responsibilities

  • Develop the digital communication strategy for our TeamViewer Enterprise product portfolio together with the Product Marketing Manager
  • Direct e-mail marketing, in-product communication, conversion optimization, cross-sell and up-sell campaigns and ensure their profound analytics and reporting
  • Design and implementation of sales promotions, communication and competitive campaigns with the involvement of sales and channel partners
  • Responsible for digital performance and customer lifecycle management, in respect to profitability and contacting customers in specific target groups, on a regional and global level
  • Planning, design and rollout of a multi-stage reference customer program, incl. activation of sales and channel partners
  • Supporting and implementation of media activities (online) & Social Media
  • Administration of the associated technical interfaces oriented to online shop, CRM, sales processes and commissioning systems
  • You will steer the marketing processes with a focus on innovation and automation
  • Event-Management and preparation of Customer Forums
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Requirements

  • A completed university degree in the field of business administration, business information technology or a similar subject
  • 3+ years experience in the areas of product and business/enterprise customer communication, e-commerce, marketing and sales automation, CRM
  • Experience with email marketing  solutions and with agile processes (e.g.: Scrum or Kanban)
  • Excellent understanding of customer segmentation, cohort analysis and CLTV
  • Fluent in English and ideally German
  • Enthusiasm for new, innovative, and technical subjects along with an understanding of customer and market requirements, trends, and developments in the IT industry
  • Customer-oriented and innovative in the development of new concepts and ideas for B2B marketing
  • Experience in working in global teams and ability to act as a team player
  • Passion for technical challenges coupled with a hands-on mentality
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What we offer

  • Innovative and fast growing company
  • Attractive workplace with state-of-the-art equipment in spacious, well lit premises
  • Room for creativity and the chance to influence the development of the company
  • International business with contacts all over the world
  • International work enviroment
  • A great atmosphere (we do not only celebrate on Christmas)
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Manja Malzkorn

+49 7161 60692 630