The CRO Manager is responsible for analyzing and optimizing the conversion rate for each user flow on the website. You will be part of TeamViewer’s Performance Marketing Team and collaborate cross-functionally with SEO, SEM, Social Advertising, Analytics/Tracking & Measurement and more.
Collaborate with varying teams within performance marketing but not limited to web conversion, development, creative services, as well as specific channel owners
Analyze and identify successful initiatives and markets, to determine the best advertising opportunities
Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources
Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results and trends
Investigates & evaluates campaigns, advertising channels, and their results to continually improve results
5+ years’ experience in web/UI/UX conversion optimization
Advanced knowledge of web analytics and online testing applications such as Google Analytics & Tag Manager, Optimizely, Adobe Target, Crazyegg, Google Optimize 360 etc.
Experience with the development, management, analysis, reporting and forecasting of media campaigns
Experience in digital marketing for lead generation, channels, sources, best practices and KPI’s
Strong foundation in statistics with analytical & problem-solving skills