Demand Generation Manager (m/f/d) EMEA

Full-Time     Karlsruhe, DE


The Demand Generation Manager - EMEA is essential for growing the pipeline for our enterprise, mid-market and SmB solutions by developing the marketing plan in alignment with the strategy and the execution thereof for impactful, highly targeted marketing activities that meet our ambitious growth targets. Strong collaboration with the marketing operations team, content marketing as well as marketing channel owners frame your daily business. Increasing pipeline by executing and influencing the marketing strategy will be your focus.

  • Work with the Director, Marketing EMEA to shape the definition of our SmB, mid-market and enterprise target audience and their associated needs, motivations, and insights to guide content and campaign development
  • Plan and manage the execution of the marketing strategy to drive leads and nurture our existing database
  • Articulate and envision high-quality, full-funnel marketing and creative strategies, along with performance measurements
  • Contribute to the development of strategic marketing initiatives to expand our market share and adoption of our solution portfolio across EMEA
  • Collaborate with cross-functional marketing teams (Content, Operations, Performance, Event) to get campaigns executed and ensure the delivery of all assets and proper implementation of campaigns
  • Define and create the key messaging, targeting and briefings for campaign execution, including the appropriate lead nurturing.
  • Collaborate with our marketing channel owners to implement highly targeted and effective campaigns
  • Lead with influence in a matrixed company and work with internal partners to achieve shared goals


  • At least 5 years of professional experience in demand gen for a technology organization
  • Experience in a B2B subscription-based environment and experience in planning and executing marketing campaigns online as well as offline in the EMEA region
  • Creative problem-solving skills and fundamental marketing knowledge combined with a highly data-driven approach
  • Ability to think strategically as well as tactically, be very well organized, and fast in execution
  • Ability to translate value propositions into targeted messaging and content to drive results across segment and channel mix
  • Data-driven mindset about implementing campaigns, leveraging customer segmentation, programmatic buying, retargeting and attribution analytics to optimize digital investments
  • Demonstrable ability to thrive in a fast-paced environment where you have to manage multiple projects to meet deadlines
  • A team player who loves to collaborate with cross-functional and regional teams
  • Experience in creating efficient processes and demonstrating a good understanding of pipeline management and metrics
  • Fluency in English is mandatory, further languages such as German are a plus

What we offer

  • Contract location would be Göppingen, Bremen, Berlin, Munich, Karlsruhe or Stuttgart, Germany
  • We offer flexible work arrangements and home office option
  • Grab the opportunity to provide active input on a fast-growing company and TeamViewer product downloaded and used thousands of times every day, all around the world
  • It's all about the team: become part of a community that values respect, support and open feedback
  • Enjoy an attractive workplace with modern equipment within a dynamic company that enjoys continuous, healthy growth
  • We truly live and celebrate our cultural diversity: our colleagues come from more than 70 countries and speak more than 40 languages
  • Benefit from learning opportunities – internal & external
  • We provide the room for creativity and contributions in a technically diverse environment: Windows, Linux, MacOS, Mobile (iOS/Android), C++, C#, Continuous Integration, Continuous Delivery
  • Work on open source technologies and hacker-friendly projects