Be responsible for the coordination and execution of the digital demand generation marketing strategies for our Enterprise, IoT and AR solution offering with a primary focus on organizations in EMEA. The role will drive the creation of new leads, build pipeline and sales opportunities across all marketing channels.
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content
- Establish and optimize our marketing automation and lead nurturing processes
- Build, execute and track paid media campaigns (social media and SEA), developing content and campaigns based on keyword and audience research
- Establish closed-loop analytics with sales to understand how our marketing activity turns into customers, and continually refine our process to convert customers.
- Establish, maintain and optimize scalable processes that ensure best practices in campaign and lead management, e.g., analyzing landing page and email best practices
- Analyze marketing and sales data to develop insights and make recommendations on areas for optimization to meet revenue targets
- Track campaign ROI and influence the allocation of marketing spend based on past performance