Demand Generation Manager (m/f/d)

Full-Time     Göppingen, DE

Responsibilities

  • Develop and execute a regional demand plan that drives revenue through direct and indirect sales teams for EMEA 
  • Be responsible for driving the mid-funnel for EMEA and planning and executing the demand generation strategy in partnership with sales & marketing leaders to achieve pipeline targets and significant positive financial impact for the EMEA region.  
  • Drive growth of TeamViewer products by developing, executing as well as optimizing the demand generation strategy  
  • Work closely with sales and marketing leadership to align this into a unified plan for the organization’s growth  
  • Design and optimize digital campaigns across multiple channels to generate pipeline. 
  • Monitor and report on campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue by channel. 
  • Define and own the end-to-end lead development process and optimization in conjunction with our Sales teams and Sales operations.  
  • Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length 
  • Design, plan, manage and optimize integrated digital campaigns across multiple channels to generate pipeline for current and future products. 
  • Ensure campaigns are tracked, report on results and continuously make data-driven decisions that improve results 
  • Keep track on predefined KPIs for lead generation 
  • Work on nurture flows to further qualify leads 

Requirements

  • University Degree in Marketing, Media, Communication Management or a similar field 
  • 2+ years of marketing and/or demand generation experience preferably within a high-growth, B2B SaaS company 
  • Proven record of active input on project growing the pipeline and revenue targets in a high growth setting 
  • Fluency in English required, German language skill is a plus 
  • Experience working on Demand generation outside of Germany in advantageous  

What we offer

  • Active input on a fast-growing product within the TeamViewer product family
  • A pleasant and highly motivated team that deals with others in a respectful and confidence-building manner
  • An attractive workplace with modern equipment
  • A dynamic company that enjoys continual, healthy growth
  • Freedom for personal organization and the possibility of attaining real results as part of a fantastic team