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Digital Marketing Automation Specialist - HubSpot

Clearwater, FL, United States

Aufgaben

  • Orchestrate and execute responsive successful campaigns utilizing our HubSpot marketing automation platform
  • Become part of a successful and growing company that plays a leading role globally in remote control and desktop sharing
  • Manage lead generation, database and email reporting. Proficient in customer journey mapping.
  • Project manage marketing campaigns to execution.
  • Team with the Marketing Managers for Demand Generation, Retention & Growth, Partner channels and Content to ensure effective campaign review and execution, including performance updates and campaign status.
  • Manage and create a variety of email campaigns, including template designs, calls to action, split tests in partnership with the content development team.
  • Coordinate with stakeholders to ensure all campaigns are delivered on time, with proper segmentation to maximize engagement.
  • Stay abreast of and recommend email marketing best practices with coding, design and testing of email campaigns.
  • Proficient in effective and ongoing database administration, including cleansing and appending.
  • Develop and document workflows and processes to scale marketing programs and maximize team productivity.
  • Implement and manage additional marketing tools as appropriate, including Inxmail.
  • Monitor and report on campaign effectiveness and make recommendations to your stakeholders on how to improve.
  • Develop data quality control processes.
  • Optimize lead scoring, flow, routing, automation and CRM alignment.
  • Collaborate with product leads and other stakeholders including day-to-day contact, status meetings, and campaign communications/performance updates.
  • Manage campaign creative, collaborating with internal stakeholders and agencies.
  • Manage project and content language, cultural and geopolitical localization as appropriate.
  • Work with team to ensure lead generation and customer marketing funnel activities are successful.
  • Prepare and present daily and weekly results as needed including with business presentations.
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Qualifikationen

  • 5 or more years of experience in marketing with 3 years preferred experience working with the HubSpot platform.
  • Certified in HubSpot
  • Knowledge of CRM systems. MS Dynamics experience preferred
  • Experience in MSOffice 365 Suite. Proficiency in PowerPoint required. Preferred skills with Adobe Creative Suite and Tableau.
  • Excellent analytical, organizational and troubleshooting skills
  • Strong communication and collaboration skills
  • Solid understanding of performance marketing, conversion and online customer acquisition.
  • Passionate about details and organization
  • Creative approach to problem solving and technical issues
  • Self-driven and motivated individual with flexibility to adapt to a dynamic, high growth environment with changing priorities
  • Strong project management skills
  • Ability to creatively solve complex problems
  • Excellent quantitative and analytic skills
  • Bachelor’s degree
  • Spanish and/or Portuguese a plus
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Was wir bieten

  • Attractive fixed salary and a performance-related bonus
  • Become part of a successful and growing company that plays a leading role globally in remote control and desktop sharing
  • Benefit from a work environment offering you interesting work and where you are part of a highly motivated, creative team
  • Experience an international corporate culture characterized by openness, respect and friendliness among colleagues
  • An attractive, ergonomic workstation with the latest equipment awaits you
  • Our open corporate culture offers plenty of creative freedom and the opportunity to incorporate innovations and ideas 
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Danielle Duffy

+1 800-951-4573