Digital & Search Engine Marketing Program Manager (m/f/d/v)

Full-Time     Raleigh, US

Responsibilities

  • Develop strategies and oversee and execute initiatives to increase paid media traffic for Americas, India and Australia/NZ regions
  • Manage advanced bid optimizations
  • Ownership of structure, tactical direction, optimization, budget pacing, and efficient lead production
  • Research and communicate competitive landscape of specific products in the paid media market using 3rd party tools such as SEMrush, Google Keyword Tool, and Google Trends
  • Manage digital marketing ad campaigns and budget
  • Run A/B test experiments text/visual ads to produce the best conversion rates for clients.  Manage designers for all ads.
  • Stay up-to-date with new search trends and test flagship and/or beta products for
  • Manage the external agencies that support the company in the SEM sector and work closely with the global SEM and marketing team

Requirements

  • 7+ years of digital and paid media experience, including search marketing (SEM, Display and Remarketing)
  • Experience with e-commerce, PLA’s, RLSA and GTM a plus
  • Certifications: Google AdWords Fundamentals, Search Advanced, Display, and Marin. Certifications are not required but must obtain while employed with DWA.
  • Verbal and written client-facing experience
  • Possess strong analytical skills and industry presence, as well as innate curiosity and aptitude
  • Familiar with enterprise management platforms for SEM and Display, such as Marin Tools
  • Advanced proficiency with Excel
  • Bachelor's Degree in Marketing, Economics, Psychology, or similar field preferred

What we offer

  • Teams that collaborate and work with each other towards a common goal
  • We offer career development and a top tier benefits plan including medical, dental, vision, and 401k match
  • This position will start remote until our offices reopen due to the pandemic.
  • We offer perks like free fruit, drinks and a variety of health and wellbeing activities
  • It's all about the team: become part of a community that values respect, support and open feedback
  • We truly live and celebrate our cultural diversity: our colleagues come from more than 70 countries and speak more than 40 languages
  • We work hard, and play harder! Look forward to company celebrations, team events and other social gathering
  • Make a significant contribution to the company. TeamViewer is used in space. What else can we achieve with your help?