Drives the growth and demand for our growing Enterprise, Mid-Market and Inside Sales teams.
Manages Americas, India and Australia.
Develop a digital marketing strategy and road map to increase new customer acquisition and sales across all digital channels
Build out our demand generation email campaigns creating impactful nurture programs to improve conversion rates from leads to opportunities
Create, launch and optimize email marketing, content syndication programs, landing pages, and display ads
Manage social media advertising and SEM optimization and performance
Perform analysis of all marketing campaigns, generate insights and recommend actionable optimizations; Use data, insights, and business intel to assist in the development of marketing ideas and programs, identify trends, track performance, improve conversion, and optimize spend
Create marketing personas tied to specific customer needs and preferences
Develop programs targeted towards engaged prospects within our ICP, in concert with sales
Establish an ABM approach to support identification, prospecting, and penetrating accounts that are in-line with our key industry focuses
Create Account-based marketing activities targeted at our key vertical segments
Partner with content and event teams to align campaign execution
Analyze buyers’ digital journeys for actionable insights and optimization
Manage project/program budget
Manage day-to-day execution of all demand gen and digital programs
Bachelor’s degree in a relevant field of Marketing, Communications required; digital marketing certification(s) a plus
12+ years of professional experience leading demand gen and digital strategy for a technology organization and 5+ years in a leadership role
Proven track record within a top-tier B2C or B2B marketing organization, implementing digital marketing
Solid fluency in English language, both written and oral.
Excellent communication skills with ability to clearly convey ideas and data in written, presentation, and spoken formats to a variety of audiences
Experience managing global team of marketing professionals.
Experience using marketing automation platforms (HubSpot, Marketo, etc.), and knowledge of CRMs (Microsoft Dynamics, Salesforce)
Experience with digital marketing tools, including Wordpress, Unbounce, Google Analytics, Social paid advertising platforms.
·Data-driven mindset about implementing campaigns, leveraging customer segmentation, programmatic buying, retargeting and attribution analytics to optimize digital investments
Solid knowledge of MS Office applications: Word, Excel, PowerPoint, Outlook
Strong attention to detail, accuracy, and organizational skills
Demonstrated ability to work independently with little day-to-day leadership oversight
What we offer
Teams that collaborate and work with each other towards a common goal
We offer career development and a top tier benefits plan including medical, dental, vision, and 401k match
This position will start remote until our offices reopen due to the pandemic.
We offer perks like free fruit, drinks and a variety of health and wellbeing activities
It's all about the team: become part of a community that values respect, support and open feedback
We truly live and celebrate our cultural diversity: our colleagues come from more than 70 countries and speak more than 40 languages
We work hard, and play harder! Look forward to company celebrations, team events and other social gathering
Make a significant contribution to the company. TeamViewer is used in space. What else can we achieve with your help?