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Director Ecommerce Marketing (Americas)

Clearwater, FL, United States

Aufgaben

  • Direct and manage all direct marketing efforts (email, paid, social etc.) to support the ecommerce SaaS funnel including but not limited to:
    • Campaign Initiation 
    • Spend Optimization 
    • Cohort analysis 
    • LTV models 
  • Work closely with the product/technology team and marketing leadership to identify customer segments and needs, develop dynamic pricing strategy and set site-merchandising strategy to optimize visits and sales. 
  • Own overall ecommerce funnel/conversion optimization and be accountable for site revenue goals. 
  • Work side-by-side with Analytics team to understand onsite behavior, content trends and customer cohorts. 
  • Partner with Content Acquisition team to identify content needed to engage ecommerce customers. 
  • Manage part of the digital advertising budget and optimize ROI. 
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Qualifikationen

  • Campaign Initiation 
  • Spend Optimization 
  • Cohort analysis 
  • LTV models 
» alle Qualifikationen anzeigen