Director, Marketing – Enterprise Demand Generation

Full-Time     Munich, DE

Responsibilities

The Director Enterprise Marketing (focus EMEA) is essential to growing the pipeline for our enterprise solutions by leading the strategy and execution of impactful, highly targeted marketing activities that meet our ambitious growth targets. Strong collaboration with the sales team, the product marketing as well as managing agencies and external partners frame the daily business. Increasing pipeline and accelerating existing opportunities will be your focus.

Responsibilities
 

  • Understand the market and its needs – pain points, demographics, and what solution they need.
  • Define marketing strategy and execution plans, fully focusing on enterprise business.
  • Define personas, customer insights and journeys and develop the value proposition and most effective key messages, channels incl. its formats.
  • Define the end-to-end lead management process, including lead capture, lead nurture, and service level agreements (for lead definitions, lead acceptance/rejection reasons, disqualification reasons, and follow up nurture streams
  • Collaborate with cross-functional marketing teams to get campaigns executed.
  • Ensure the delivery of all assets and proper implementation of campaigns.
  • Partner with content and event teams to align campaign execution
  • Measure the success of your initiatives against predefined KPIs and continuously improve on campaign efficiency.

 

Requirements

  • 7+ years of professional experience leading demand gen for a technology organization
  • Extensive experience of enterprise marketing in a B2B subscription-based environment
  • Experienced in planning and executing enterprise marketing campaigns online as well as offline in the EMEA region
  • Creative problem-solving skills and fundamental marketing knowledge combined with a highly data-driven approach
  • Ability to think strategically, be very well organized, and fast in execution.
  • Data-driven mindset about implementing campaigns, leveraging customer segmentation, programmatic buying, retargeting and attribution analytics to optimize digital investments
  • Demonstrable ability to thrive in a fast-paced environment where you have to manage multiple projects to meet deadlines
  • A team player who loves to collaborate with cross-functional and regional teams
  • Experience in creating efficient processes and demonstrating a good understanding of pipeline management and metrics
  • Fluency in English is mandatory, German and further languages are a plus

What we offer

  • Contract location would be either Göppingen (Headquarters) or Home-office work -mode across EMEA region.
  • Grab the opportunity to provide active input on a fast-growing company and TeamViewer product downloaded and used thousands of times every day, all around the world
  • It's all about the team: become part of a community that values respect, support and open feedback
  • Enjoy an attractive workplace with modern equipment within a dynamic company that enjoys continuous, healthy growth
  • We truly live and celebrate our cultural diversity: our colleagues come from more than 70 countries and speak more than 40 languages
  • Benefit from learning opportunities – internal & external