- Be responsible for the strategic management of the TeamViewer brand including planning and implementing measures to meet the qualitative and quantitative brand goals
- Constant monitoring of the current positioning of the TeamViewer brand on the local and global market, resulting in strategic goals optimization.
- Strategic, operational marketing and holistic top funnel campaign planning for TeamViewer brand
- Develop detailed tactical short-term plans, both in respect of current & new products to generate a sustainable, profitable programs for all our products
- Direct the development of initiatives such as new products, new marketing techniques, & new advertising campaigns.
- Ensure all activities comply with relevant Acts, legal demand and ethical standards.
- Be the driver of planning, concept and execution of brand campaigns
- Effectively use internal content and design resources and manage external agencies and freelancers to deliver successful top of funnel campaigns.
- Analyse our brand positioning with customer surveys to align with the brand strategy
- Successfully completed studies in the field of marketing, media, economics or a comparable subject
- 4+ years of professional experience in the field of brand & strategy on the corporate side or within an advertising agency / marketing consultancy in B2B area
- Strong analytical competence and structured way of working
- Fluency in English is required, German is advantageous
- Experience developing global brand strategies, and delivering integrated and interconnected brand stories
- You are able to work cross functionally and work with different stakeholders.
- Good understanding of all marketing channels, online as well as offline
What we offer
- Active input on a fast-growing product within the TeamViewer product family
- A pleasant and highly motivated team that deals with others in a respectful and confidence-building manner
- An attractive workplace with modern equipment
- A dynamic company that enjoys continual, healthy growth
- Freedom for personal organization and the possibility of attaining real results as part of a fantastic team