Head of Brand Management (m/f/d)

Full-Time     Göppingen, DE

Responsibilities

  • Be responsible for the strategic management of the TeamViewer brand including planning and implementing measures to meet the qualitative and quantitative brand goals 
  • Constant monitoring of the current positioning of the TeamViewer brand on the local and global market, resulting in strategic goals optimization.  
  • Strategic, operational marketing and holistic top funnel campaign planning for TeamViewer brand 
  • Develop detailed tactical short-term plans, both in respect of current & new products to generate a sustainable, profitable programs for all our products  
  • Direct the development of initiatives such as new products, new marketing techniques, & new advertising campaigns. 
  • Ensure all activities comply with relevant Acts, legal demand and ethical standards. 
  • Be the driver of planning, concept and execution of brand campaigns 
  • Effectively use internal content and design resources and manage external agencies and freelancers to deliver successful top of funnel campaigns. 
  • Analyse our brand positioning with customer surveys to align with the brand strategy 

Requirements

  • Successfully completed studies in the field of marketing, media, economics or a comparable subject 
  • 4+ years of professional experience in the field of brand & strategy on the corporate side or within an advertising agency / marketing consultancy in B2B area 
  • Strong analytical competence and structured way of working 
  • Fluency in English is required, German is advantageous  
  • Experience developing global brand strategies, and delivering integrated and interconnected brand stories 
  • You are able to work cross functionally and work with different stakeholders. 
  • Good understanding of all marketing channels, online as well as offline 

What we offer

  • Active input on a fast-growing product within the TeamViewer product family
  • A pleasant and highly motivated team that deals with others in a respectful and confidence-building manner
  • An attractive workplace with modern equipment
  • A dynamic company that enjoys continual, healthy growth
  • Freedom for personal organization and the possibility of attaining real results as part of a fantastic team