Manager (m/f/d) Marketing Operations EMEA

Full-Time     Göppingen, DE

Responsibilities

The Manager (m/f/d) Marketing Operations EMEA advances the marketing organization and is instrumental for enabling marketing team strategy, planning and managing the day-to-day operations for the health of the marketing program effectiveness to pipeline contribution. The Marketing Operations function is to understand the right use of the marketing technical stack, workflows, lead scoring & routing and program spend visibility and ROI tracking. Reporting to the VP, Global Marketing Operations and Technology, this individual will orchestrate activities and standards for the region by developing, modifying and owning processes, marketing program health, lead management and performance measurement.

  • Understand, monitor, lead and apply governmental and company policies and regulations (GDPR, CASL, etc.) on the execution of marketing activities
  • Own and provide leadership in defining, mapping and documenting key marketing processes, project management, and orchestration of marketing performance
  • Support the company-wide account prioritization strategy through data modeling and ABM technologies
  • Provide strategic guidance on marketing automation campaigns for customers and internal marketing teams
  • Own and support the optimization of lead scoring and routing methodology to increase funnel efficiencies and conversation rates
  • Manage the lead enrichment strategy for improving the quality of the database (prospect and customer) to enable effective segmentation and profiling
  • Ensure required data is captured at all buyer engagement stages and accurate multi-touch attribution is reported
  • Create marketing dashboard and program metrics
  • Ensure data is clean and in compliance
  • Collaborate closely with all marketing functional teams, sales operations, IT and our Executive Leadership
  • Actively monitor, analyze, and report on the health of marketing pipeline contributions
  • Provide leadership team with program effectiveness, conversation rates throughout each stage of the lead funnel
  • Provide thorough knowledge of best practices and processes for marketing automation and actively drive, organize, and participate in key enhancements in all marketing technology
  • Actively provide input to annual and quarterly marketing planning and reviews
  • Manage third party vendor relationships and program budgets

Requirements

  • Bachelor of Arts or Bachelor of Science in the field of Marketing, Business Administration, Statistics, IT or any other related subject
  • Minimum of 5-8 years experience in marketing automation, demand gen or a similar role
  • 3+ years of Experience in B2B SaaS-Marketing, full-funnel operations and experience in working within a sales team is preferred
  • Expert user of marketing tools: automation, multi-touch attribution, lead management, data visualization and ABM platforms (Eloqua, Marketo, 6 Sense, Drift, Tealium, Pathfactory, Q-Assign, Tableau, etc.)
  • Deep understanding of lead lifecycle and scoring, nurture, data enrichment and normalization, database segmentation, lead routing and hand-off process, privacy requirements such as GDPR, CAN-SPAM, CASL
  • Analytical and problem-solving skills with a strong attention to detail
  • Demonstrated ability to build highly effective working relationships with cross-functional teams
  • Demonstrated experience developing and implementing automation rules and triggers
  • Proficient user of Salesforce, MS Dynamics a plus
  • Strong analytical skills and ability to understand complex data sets
  • Proficient user of Excel and other data analysis tools. Tableau or similar is a nice-to-have
  • Team Player: you strive for greatness, and know that teamwork is the way to get there. You're a natural leader, and see yourself growing as our team expands
  • Performance marketing savvy: utilize the latest tools, techniques and processes to make your work as efficient as possible. You have a natural curiosity for improving marketing performance

What we offer

  • This position is available in all our German office locations
  • Until the COVID-19 related restrictions are lifted, we will remain in the home-office work-mode. Afterwards we will keep flexible work arrangements and home office option up to 50%
  • Grab the opportunity to provide active input on a fast-growing company and TeamViewer product downloaded and used thousands of times every day, all around the world
  • It's all about the team: become part of a community that values respect, support and open feedback
  • Enjoy an attractive workplace with modern equipment within a dynamic company that enjoys continuous, healthy growth
  • We truly live and celebrate our cultural diversity: our colleagues come from more than 70 countries and speak more than 40 languages
  • Benefit from learning opportunities – internal & external