Marketing Automation Manager (m/f/d)

Full-Time     Stuttgart, DE

Responsibilities

We are looking for a Marketing Automation Manager (m/f/d) to support our Marketing team in various tasks revolving Marketing Automation and Email Marketing through tools including Marketo and Inxmail. This role acts as a key player in setting up and automating sophisticated marketing journeys to nurture both prospects and customers through their lifecycle as well as executing ad-hoc email campaigns on a global level. 

  • Plan, build, and execute marketing automation programs in Marketo among other email sending tools
  • Understand, monitor, lead and apply governmental and company policies and regulations (GDPR, CASL, etc.) on the execution of marketing activities
  • Support the optimization of lead scoring and routing methodology to increase funnel efficiencies and conversation rates
  • Manage the lead enrichment strategy for improving the quality of the database (prospect and customer) to enable effective segmentation and profiling
  • Interpret customer data to identify triggers and behaviors that indicate potential required changes to our programming
  • Monitor and maintain a high standard of deliverability and sender reputation across our email platforms
  • Collaborate closely with all marketing functional teams, sales operations, IT, and our Executive Leadership
  • Actively monitor, analyze, and report on marketing programs and program budgets and identify areas for testing and improvement
  • Provide thorough knowledge of best practices and processes for marketing automation and actively drive, organize, and participate in key enhancements in all marketing technology

Requirements

  • University or college degree in Marketing, Digital Marketing, Business Administration, or any related subject
  • 2-5 years working in marketing automation and email marketing (Marketo experience preferred, but not required)
  • An understanding of the lead funnel, scoring and strategies to optimize lead conversion
  • Experience working with a CRM system (MS Dynamics CRM experience is a plus)
  • Marketing operations experience as it relates to email nurturing, funnel optimization, and database management
  • Deep understanding of Marketing metrics and analytics, proactive in analyzing performance and making improvements
  • Team player with excellent verbal and written communication skills
  • Proficiency in Excel and other data analysis tools. Tableau or similar (preferred)
  • Strong analytical and problem-solving skills backed by understanding of complex data sets
  • Demonstrated ability to build highly effective working relationships with cross-functional teams with the help of team-oriented mindset paired with leadership mentality which will help you strive for greatness and grow as our team expands
  • Keen interest in Performance Marketing topics and the utilization of the latest tools, techniques, and processes to make your work as efficient as possible
  • English (fluent); German is a plus

What we offer

  • Contract location would be Göppingen, Stuttgart or Berlin, Germany
  • Flexible work arrangements and home office option up to 50%
  • Grab the opportunity to provide active input on a fast-growing company and TeamViewer product downloaded and used thousands of times every day, all around the world
  • It's all about the team: become part of a community that values respect, support and open feedback
  • Enjoy an attractive workplace with modern equipment within a dynamic company that enjoys continuous, healthy growth
  • We truly live and celebrate our cultural diversity: our colleagues come from more than 70 countries and speak more than 40 languages
  • Benefit from learning opportunities – internal & external
  • We provide the room for creativity and contributions in a technically diverse environment: Windows, Linux, MacOS, Mobile (iOS/Android), C++, C#, Continuous Integration, Continuous Delivery
  • Work on open source technologies and hacker-friendly projects