Marketing Automation Manager

Full-Time     Adelaide, AU

Responsibilities

We are looking for a Marketing Automation Manager to support our Marketing team in various tasks revolving marketing automation and email marketing through tools including Marketo and Inxmail. This role acts as a key player in setting up and automating sophisticated marketing journeys to nurture both prospects and customers through their lifecycle as well as executing ad-hoc email campaigns on a global level. 

  • Plan, build, and execute marketing automation programs in Marketo among other email sending tools
  • Understand, monitor, lead and apply governmental and company policies and regulations on the execution of marketing activities
  • Support the optimisation of lead scoring and routing methodology to increase funnel efficiencies and conversation rates
  • Manage the lead enrichment strategy for improving the quality of the database (prospect and customer) to enable effective segmentation and profiling
  • Interpret customer data to identify triggers and behaviors that indicate potential required changes to our programming
  • Monitor and maintain a high standard of deliverability and sender reputation across our email platforms
  • Collaborate closely with all marketing functional teams, sales operations, IT, and our executive leadership
  • Actively monitor, analyse, and report on marketing programs and program budgets and identify areas for testing and improvement
  • Provide thorough knowledge of best practices and processes for marketing automation and actively drive, organise, and participate in key enhancements in all marketing technology

Requirements

  • Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field
  • 2-5 years working in marketing automation and email marketing (Marketo experience preferred, but not required)
  • An understanding of the lead funnel, scoring and strategies to optimise lead conversion
  • Experience working with a CRM system (MS Dynamics CRM experience is a plus)
  • Marketing operations experience as it relates to email nurturing, funnel optimisation, and database management
  • Deep understanding of marketing metrics and analytics, proactive in analysing performance and making improvements
  • Team player with excellent verbal and written communication skills
  • Proficiency in Excel and other data analysis tools. Tableau or similar (preferred)
  • Strong analytical and problem-solving skills backed by understanding of complex data sets
  • Demonstrated ability to build highly effective working relationships with cross-functional teams with the help of team-oriented mindset paired with leadership mentality which will help you strive for greatness and grow as our team expands
  • Keen interest in performance marketing topics and the utilisation of the latest tools, techniques, and processes to make your work as efficient as possible

What we offer

  • Contract location is Adelaide
  • Thorough on-the-job training is provided to help you succeed in the role
  • Enjoy flexible working arrangements with our optional hybrid work from home program
  • Grab the opportunity to provide active input on a fast-growing company and TeamViewer product downloaded and used thousands of times every day, all around the world
  • Look forward to company celebrations, team events and other social gatherings
  • We truly live and celebrate cultural diversity: our colleagues come from from more than 70 countries and speak more than 40 languages