Responsibilities
We are looking for a Marketing Operations Manager (m/f/d) to support our Marketing team in various tasks and project. Act as an administrator for Marketo related topics and be responsible for the whole Marketo process - from development to implementation.
- Manage administration and expanded use of Marketo as the marketing automation platform
- Ensure a successful configuration, implementation, and maintenance of all marketing programs within Marketo
- Work with the Director of Marketing Technology to target content for email nurturing and programs that move leads through the buying process
- Establish lead scoring methodologies and intelligence programs used to help sales prioritize activities
- Develop campaign landing pages and conduct A/B tests to improve conversion rates
- Track and measure marketing campaign ROI, attribution and sales effectiveness
- Create sales and marketing KPI dashboards, and other reports for executive review
- Work with outside marketing agencies, CRM administrators, and internal marketing stakeholders to ensure data is clean, campaigns are executed on time, and marketing metrics are reported accurately
- Collaborate closely with all marketing functional teams, sales operations, IT and our Executive Leadership