Paid Search (SEM) Manager, Performance Marketing (m/f/d/v)

Full-Time     Atlanta, US

Responsibilities

Search Campaign Management: 

  • Lead the development and execution of Paid Search campaign strategies, through product roadmaps and a multi-funnel approach 

  • Advise on spend efforts towards driving customer interest and usage for TeamViewer products 

  • Support lead gen activities for the Demand Gen team 

  • Manage and optimize campaigns on a day-to-day basis by guiding our agency to deliver performance targets 

  • Work with the design team for new ad creation and landing pages, then optimize for best performance 

Analysis, Thought Leadership & Communication: 

  • Evaluate optimize KPI’s for different efforts such as lead gen, branding, remarketing to distribute budgets accordingly 

  • Test plans, and risk/benefit analysis as well as analyzing results and developing actionable insights 

  • Use performance metrics to evaluate ROI and build reports around it 

  • Combine strategic vision with tracking and measurement tools to help us reach our performance goals 

  • Analyze audiences and tailor ads to maximize spending efficiency 

  • Build meaningful data approaches to tell a story then recommend improvements   

Teamwork & Project Management: 

  • Hands on mentality and critical thinking to identify how to best utilize paid search to reach our audience 

  • Collaborate with Demand and Product marketing teams to ensure alignment and audience-specific product communication 

  • Ability to work with the Analytics team to ensure SEM Campaigns efforts are being tracked in CRM and can report on revenue 

Requirements

  • 5+ years managing high-volume search and display advertising campaigns with 6 figure budgets 
  • B2B e-commerce in-house or agency experience 

  • Strong technical SEM knowledge: account structure, ad formats, different targeting, bid strategies, keyword optimization etc. 

  • MS Office experience, especially Excel 

  • Data driven decision making skills and the ability to tell a story using data 

  • Google Ads, Google Analytics, HubSpot, Tableau, Confluence, SemRush, SpyFu 

  • Understanding of lifecycle marketing and customer segmentation 

  • Strong written and verbal communication skills 

  • Self-motivated, organized, and very detail oriented 

  • Proactive attitude, natural curiosity, and willingness to roll up sleeves to achieve goals and deliver great experiences for customers 

  • The ability to organize and prioritize efforts and deliverables, one at a time 

  • Team player attitude and willingness to step in and help the overall team succeed 

What we offer

  • Teams that collaborate and work with each other towards a common goal
  • We offer career development
  • This position will start remote until our offices reopen due to the pandemic.
  • We offer perks like free fruit, drinks and a variety of health and wellbeing activities
  • It's all about the team: become part of a community that values respect, support and open feedback
  • We truly live and celebrate our cultural diversity: our colleagues come from more than 70 countries and speak more than 40 languages
  • We work hard, and play harder! Look forward to company celebrations, team events and other social gathering
  • Make a significant contribution to the company. TeamViewer is used in space. What else can we achieve with your help?