Product Marketing Manager (m/f/d) AR

Full-Time     Karlsruhe, DE

Responsibilities

Are you a master product marketer? Are you looking for new, challenging tasks in the dynamic B2B high-tech industry? Then join our diverse and global team as the Product Marketing Manager (m/f/d) for AR solutions, where, together with the Product Management team you'll define the go-to market strategy, create value propositions, lead the product positioning, and support internal enablement. 

  • Define the market opportunity for a product and perform segmentation and targeting exercises that identify the segments with the highest propensity to buy TeamViewer AR solution
  • Create detailed target personas, buyer needs and the purchasing decision process for the product, including key buyer roles
  • In collaboration with other marketing functions support the customer, competitive and market research to influence product strategy and incorporate the voice of the customer in our positioning, messaging, and outbound marketing
  • Lead the development of messaging and in-depth collateral for the product portfolio
  • Own, develop and drive all go-to-market activities and programs for TeamViewer AR solution, including blogs, presentation decks, demos, whitepapers, webcasts/videos, and marketing campaign assets
  • Drive product launch, including analyst outreach, press engagement, and enablement of the sales, pre-sales, and solution delivery teams
  • Work closely with customers to build compelling content for events, speaking engagements, customer webinars, case studies, thought leadership pieces, and articles
  • Evaluate and recommend event, trade fair and conference participation strategies, manage the appearance and represent TeamViewer AR solution
  • Serve as an evangelist and subject matter expert to customers, partners, sellers, and analysts, regularly presenting to audiences large and small

Requirements

  • 3+ years of experience in product marketing or a product management role at enterprise software company, preferably AR or IoT
  • Experienced converting product features into durable customer benefits
  • Strong messaging and storytelling skills with the ability to translate technical concepts to a wide audience using real world examples, visuals, and analogies
  • Ability to create documents and presentation materials for demand generation, sales, and internal teams
  • Proven experience in a B2B marketing role focused on running marketing campaigns, programs and messaging that will improve our reach and scale in key markets
  • A passion for learning new technologies and an aptitude to learn technical concepts quickly
  • Fluency in English is mandatory, further languages such as German are a plus
  • Strong interpersonal skills including the ability to interact with technical and business leaders
  • Proven track record for delivering timely, quality and customer focused results

What we offer

  • Contract location would be Göppingen, Bremen, Berlin, Stuttgart or Karlsruhe in Germany
  • Flexible work arrangements and home office option up to 50%
  • Grab the opportunity to provide active input on a fast-growing company and TeamViewer product downloaded and used thousands of times every day, all around the world
  • It's all about the team: become part of a community that values respect, support and open feedback
  • Enjoy an attractive workplace with modern equipment within a dynamic company that enjoys continuous, healthy growth
  • We truly live and celebrate our cultural diversity: our colleagues come from more than 70 countries and speak more than 40 languages
  • Benefit from learning opportunities – internal & external