We are looking for a Senior Product Marketing Manager (m/f/d) to own the go-to-market strategy and lead our marketing activities for our TeamViewer product. You will be responsible for presenting the product in ways that will strengthen our brand positioning and messaging to drive revenue growth and demand for the product. This position reports to the Director, Product Marketing and provides excellent opportunity to create impact and add value.
- Define the go-to-market strategy, market positioning, value prop and key messages to drive demand and strengthen customer retention for our core product
- Understand the specific audience groups on a deep level and develop the product’s positioning and messaging to appeal to these audiences
- Deliver and manage relevant content through creative storytelling and other innovative initiatives to showcase the value our solutions can bring to our customers
- Develop and execute marketing campaigns and demand generation activities
- Work cross functionally with key stakeholders including product, sales and marketing team to ensure they are all in alignment with marketing campaigns and what is coming next
- Monitor and analyze market dynamics and the competitive landscape that affect product demand and direction (including pricing and packaging)