Senior Product Marketing Manager (m/f/d) TeamViewer

Full-Time     Berlin, DE

Responsibilities

We are looking for a Senior Product Marketing Manager (m/f/d) to own the go-to-market strategy and lead our marketing activities for our TeamViewer product.  You will be responsible for presenting the product in ways that will strengthen our brand positioning and messaging to drive revenue growth and demand for the product. This position reports to the Director, Product Marketing and provides excellent opportunity to create impact and add value.

  • Define the go-to-market strategy, market positioning, value prop and key messages to drive demand and strengthen customer retention for our core product
  • Understand the specific audience groups on a deep level and develop the product’s positioning and messaging to appeal to these audiences
  • Deliver and manage relevant content through creative storytelling and other innovative initiatives to showcase the value our solutions can bring to our customers
  • Develop and execute marketing campaigns and demand generation activities
  • Work cross functionally with key stakeholders including product, sales and marketing team to ensure they are all in alignment with marketing campaigns and what is coming next
  • Monitor and analyze market dynamics and the competitive landscape that affect product demand and direction (including pricing and packaging)

Requirements

  • 5+ years of work experience in technology product marketing
  • Experience in marketing software-based IT products is preferred
  • Excellent communication and writing skills, with the ability to influence at all levels of the organization
  • Enthusiasm for new and innovative technologies
  • Good understanding of customer and market requirements, trends, and competitive intelligence
  • Enjoy working with cross-functional teams to market industry leading products at a large scale
  • Hands on mentality with the willingness to multi-task to get things done
  • Fluency in English is mandatory, German is a plus

What we offer

  • Make yourself at home! We don't wear ties. In our casual office atmosphere, you can wear whatever you want and enjoy your breaks in one of our many lounge areas
  • Of course, we offer you perks like free fruit, drinks and a variety of health and wellbeing activities
  • It's all about the team: become part of a community that values respect, support and open feedback
  • We truly live and celebrate our cultural diversity: our colleagues come from more than 70 countries and speak more than 40 languages
  • We work hard, and play harder! Look forward to company celebrations, team events and other social gathering
  • Make a significant contribution to the turnover of our company! TeamViewer is used in space. What else can we achieve with your help?