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Digital Marketing Manager (m/f/d) IoT

Göppingen, Germany

Responsibilities

Your Responsibilities

  • You are an expert in developing and executing multi-channel awareness and lead generation campaigns that well fill our IoT lead funnel
  • You apply data, insight, analytics and your vast experience to constantly optimize campaign performance
  • You lift campaigns to the next performance level based on profiling, audience expansion and re-targeting 
  • You develop content and assets for all digital channels, test them, including landing-pages that  you build to increase conversion
  • You collaborate with Product Marketing & Management, external service providers, agencies and the Social Media team to develop and execute a digital strategy that engages the target audience along the buyers journey
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Requirements

Requirements

  • You have spent at least 5 years in the field of digital marketing, with a strong emphasis of B2B, preferably in the SaaS field
  • You have managed and run digital campaigns (SEM, ABM, Social Advertising) that significantly impacted company performance for complex products
  • You are a Teamplayer with passion, creativity and experience not afraid to roll-up its sleeves
  • Moving from strategy into execution quickly is a no-brainer to you
  • You can demonstrate that marketing analytics is like second nature to you
  • You have a learning attitude and a growth mind-set
  • You have enthusiasm for new, innovative, and technical subjects along with an understanding of customer and market requirements, trends and developments in the world of online services
  • You are customer-oriented and full of ideas in the development of new digital marketing concepts and campaigns
  • You have genuine enthusiasm for new, innovative, and technical subjects along with an understanding of customer and market requirements, trends and developments in the world of online services
  • You are highly proficient communication skills and motivated to work in a small team with a start-up mentality
  • You communicate in English and German fluently
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What we offer

We offer

  • First-class, individual initial training: your colleagues will be there to support you at all times
  • “If I were CEO, I would…” Say what you’re thinking! We live an open-door policy and our managing directors are always open to feedback and suggestions
  • Make yourself at home! We don’t wear ties. In our relaxed office atmosphere, you can wear whatever you want and relax in our many lounge areas
  • Of course, we offer you perks like free fruit, drinks and a variety of health and well-being activities
  • We truly live and celebrate our cultural diversity: our colleagues come from from more than 60 countries and speak more than 40 languages
  • Our open culture offers plenty of creative freedom and the opportunity to incorporate innovations and ideas
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Steffen Kolich

+49 7161 60692 630