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Director Ecommerce Marketing (Americas)

Nationwide, United States

Responsibilities

  • Lead all efforts to drive revenue and brand growth of TeamViewer’s ecommerce SaaS business. 
  • Direct and manage all direct marketing efforts (email, paid, social etc.) to support the ecommerce SaaS funnel including but not limited to: Campaign Initiation, Spend Optimization, Cohort analysis, LTV models 
  • Work closely with the product/technology team and marketing leadership to identify customer segments and needs, develop dynamic pricing strategy and set site-merchandising strategy to optimize visits and sales. 
  • Own overall ecommerce funnel/conversion optimization and be accountable for site revenue goals. 
  • Work side-by-side with Analytics team to understand onsite behavior, content trends and customer cohorts. 
  • Partner with Content Acquisition team to identify content needed to engage ecommerce customers. 
  • Manage part of the digital advertising budget and optimize ROI. 
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Requirements

  • 5-7 years’ experience in one or more of the following: SaaS Software marketing, Direct-to-Consumer (DTC) ecommerce marketing, B2B Ecommerce Sales.
  • Deep understanding of DTC marketing channels (developing campaigns, optimizing ad spend etc.). 
  • Experience with segmentation & targeting (CRM), acquisition & retention (CAC, CPA, LTV), pricing & revenue (RPU), and conversion reporting & analytics (KPI). 
  • Strong track record of developing innovative and cost-effective marketing campaigns in an entrepreneurial and fast-moving environment. 
  • Strong skills with management of large database, customer segmentation and transformation of data into actionable insights. 
  • Deep understanding of ecommerce site conversion optimization. 
  • Hands on experience developing dashboards and key metrics to track the business and inform strategy. 
  • Direct experience growing online sales channel. 
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What we offer

  •  A dynamic, global company with an amazing opportunity to drive revenue and brand growth by taking ecommerce funnel/conversion optimization to the next level
  • Work on important challenges side by side with product/technology/analytics/content acquisition teams and marketing leadership to have a global impact
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Rebecca Keating

+61 (0) 8 7325 6944