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Marketing Data Analyst

Clearwater, FL, United States

Responsibilities

Responsibilities

  • Deliver extensive weekly, monthly, and quarterly reports with analysis
  • Prepare presentations and reports for management highlighting campaign and goal and tracking
  • Create and manage marketing dashboards for colleagues to manage day-to-day business
  • Create key reports and extract insights from Google Analytics, Data Platforms and Customer Databases
  • Lead analysis of online customer behavior and journeys leveraging attribution measurement techniques
  • Assist in mining data from a multi-million record marketing database and provide pre-defined analysis
  • Ask the right questions and use information to determine the impact on shared KPIs
  • Create insights for optimization and scaling of digital campaigns including Paid Search, Email, Social Media
  • Communicate complex information in easily understandable formats allowing non-analytical stakeholders to take action based on the information
  • Assist in audience targeting and re-targeting initiatives through digital channels
  • Fulfill requests for data and reports from key stakeholders in other departments 
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Requirements

Requirements

  • BA/BS in Marketing, Statistics, Finance, Information Management or Business/Marketing related fields
  • 3-5 years of experience in Marketing Analytics
  • A strong desire to learn and passion for both marketing and analytics
  • Ability to manage and prioritize a number of concurrent tasks while maintaining a high level of attention to detail
  • Experience with large data sets
  • Advanced skills in Excel and the use of equations and pivot tables
  • Experience with web analytics tools; specifically Google Analytics 360
  • Knowledge of Tableau preferred
  • Experience with marketing tools Hubspot and Marketo preferred
  • Experience building dashboards and data analysis through CRMs; Microsoft Dynamics preferred
  • Exceptional attention to detail and high quality of work products
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What we offer

What we offer

  • Market-leading medical, dental, vision, disability and life insurance plans for employees and eligible dependents
  • 401(k) retirement savings plan with employer match
  • Competitive compensation
  • Paid time off, paid holidays and paid parental leave
  • An open, casual office environment 
  • A fun and energetic workplace with an emphasis on communication and collaboration
  • A friendly, motivated team that maintains an atmosphere of respect and trust
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Kari Carruolo

+1 800-951-4573