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Product Marketing Manager (m/f)

Göppingen/Stuttgart, Germany

Responsibilities

  • Define the marketing, positioning and communications strategy for TeamViewer IoT
  • Deliver with the team, integrated marketing planning and positioning based on target groups and buying center information as well as market trends and company and product strategies
  • Be a spokesperson for TeamViewer IoT and TeamViewer product strategy with press, analysts and other influencers, as well as internally within TeamViewer
  • Be active on business-oriented Social Media to promote TeamViewer products – especially blogging
  • Close working with the Product Management and the Corp Marketing functions (eg Brand & Demand, Communications, Operations etc)
  • Conceive and structure the content development of international campaigns with the advertising and demand teams and other internal and external stakeholders and agencies
  • Evaluate and recommend industry conference and event participation strategy for TeamViewer IoT
  • Be the point of contact for content, and project owner for briefings and approvals for agencies
  • Ensure quality assurance responsibility for campaign architecture, and budget responsibility
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Requirements

  • 5+ years of work experience in product marketing with an emphasis on B2B, preferably for an IT company, and with software industry experience a distinct advantage.
  • Highly proficient communication skills and enjoyment of marketing activities
  • Comfortable briefing analysts, journalists and other influencers
  • Fluent in English and ideally German
  • Enthusiasm for new, innovative, and technical subjects along with an understanding of customer and market requirements, trends, and developments in the IT industry
  • Customer-oriented and innovative in the development of new concepts and ideas
  • Creative and work well in a team environment
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What we offer

  • Attractive fixed salary and a performance-related bonus
  • Become part of a successful and growing company that plays a leading role globally in remote control and desktop sharing
  • Benefit from a work environment offering you interesting work and where you are part of a highly motivated, creative team
  • Experience an international corporate culture characterised by openness, respect and friendliness among colleagues
  • An attractive, ergonomic workstation with the latest equipment awaits you
  • Our open corporate culture offers plenty of creative freedom and the opportunity to incorporate innovations and ideas
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Manja Malzkorn

+49 7161 60692 630