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Senior Customer Retention Manager (m/f/d)

Göppingen, Germany

Responsibilities

  • Creation of data-driven marketing campaigns (tactical and automated) for our existing customers
  • Creation of content for marketing campaigns and materials for existing customers (e.g. landing pages, e-mails, after-sales surveys, NPS surveys) with the aim of increasing sales, retaining our customers and preventing churn.
  • Writing texts in English (and German) and creating graphic content for customer campaigns and materials
  • Management of the entire implementation process of tactical and automated marketing campaigns from the content idea to the execution of the campaigns including tracking
  • Work closely with our BI team to better understand our existing customers and conduct campaigns around customer engagement, cross-sell and up-sell.
  • Work closely with sales, our product management and BI to ensure smooth cross-departmental communication and a positive customer experience
  • Ensure a positive customer experience across all marketing touch-points of the Customer Journey
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Requirements

  • A successfully completed apprenticeship or degree in marketing and 1-3 years of professional experience in content creation with a focus on customer retention in B2B or B2C, preferably in an IT company.
  • English at mother-tongue level
  • Fluency in German is an advantage
  • Confident handling of Adobe CC and WordPress (knowledge of HTML, CSS is an advantage)
  • Experience in Microsoft Dynamics 365 CRM desirable
  • Analytical thinking for continuous evaluation and optimization of relevant marketing KPIs
  • Team-oriented, very well organized and efficient in time management
  • High degree of personal responsibility, a hands-on mentality and a solution-oriented attitude
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What we offer

  • Room for creative freedom and the opportunity to incorporate innovations and ideas
  • International business experience with partners and colleagues from around the world
  • Friendly work environment with social events, sponsored sports teams, birthday recognition, training and more
  • Free parking and subsidized job tickets with DB
  • Company Sports (Basketball, Yoga… and many more)
  • Unlimited drinks, weekly fruits and daily breakfast
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Steffen Kolich

+49 7161 60692 630